I am a Business Executive with over 18 years of international experience in Consumer Goods (Procter & Gamble) and Pharmaceuticals (Genomma Lab). I am passionate about driving organizations to turn around businesses by focusing execution and energy behind a unifying vision and strategy that is clear and well understood by all functions and levels. I am an expert at leading multidisciplinary, multicultural, and geographically dispersed teams, managing complex global, regional, and nationwide projects, adapting quickly to diverse cultures. Currently, I am the President of Genomma Lab USA, the #1 US Hispanic OTC/HBA Company, the #1 TV Advertiser among US Hispanics, and the fastest growing OTC Company. Before Genomma Lab USA, I was the P&G Mexico Commercial Vice President, responsible for 2.5 Bn USD in sales and +6,500 employees. I obtained an M.B.A. and an Accounting Degree in Universidad Nacional de Cordoba, the oldest public university in Argentina, graduating with the best academic performance among 3,294 students. On a personal note, I am a Registered Yoga Teacher RYT 200, I have finished several Ironman 70.3 (including two in Kona, Hawaii) and I enjoy outdoor activities with my wife, son, and two dogs. Three words that define me: energetic, proactive and committed. My main competencies are: Global Vision & Strategy Definition | Topline + Bottom line Growth | Joint Value Creation | Shopper Insights | Joint Business Plans | Innovation Pipeline | Shopper Marketing | Go-to-market Strategies | Framework Development | Organizational Capabilities | End-to-end Supply Chain Management | Business Intelligence
The Consumer Healthcare Products Association (CHPA) is the 134-year-old trade association representing the leading manufacturers and marketers of over-the-counter (OTC) medicines and dietary supplements.
Led the fastest topline and bottom-line growth for the US subsidiary of a company that manufactures and markets pharmaceutical and dermo-cosmetic products with sales of $150m/yr. Positioned the company as leader in the dynamic US Hispanic market for health & beauty care. Administered an advertising budget of $80m/yr. Led a team of 20 direct reports and 600 indirect reports.